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Despite the fact that there seems to be a surplus of ways to digitally digest trends and model info and industry gossip, Tunisian journalist and onetime editor of Style.com/Arabia Sofia Guellaty always felt shortchanged. Frustrated by the fact that the Arab world was underrepresented within the online fashion space, she launched Mille World . The website officially opened for business in January 2018 as a platform offering fashion, beauty, and lifestyle commentary based on Arab youth culture. Through original reporting, videos, and photo shoots, Guellaty and her team feature subjects ranging from underground movements and skater crews in Dubai to up-and-coming designers who have trained abroad and started businesses in places like Beirut and Amman. Mille editors also pay much attention to what it means to be self-expressive in nations with social and religious constructs that can make doing so seem nearly impossible. Currently on Mille, there is one article titled “The Egyptian Photographer Discovered by Jonathan Anderson” and another called “5 Body-Positive Lingerie Brands You Must Know.” Others include “The Rise of the Token Hijabi?” and “A Look Inside Saudi’s First Female Focused Street Style Book.” Guellaty and her staff, which includes advisers like model Elisa Sednaoui Dellal and European president of Next Models Saif Mahdhi, are aiming to capture the attention of the next generation of Arabs, and just as important, to present them to the rest of the world in a new light. As Guellaty explains, “We really wanted to create the best content we could ever create for an Arab audience but also from Arabs.” She adds, “Who better than me or my female colleagues to explain to you what being a woman in fashion, an Arab woman in fashion, means today? It’s a somewhat controversial identity for someone looking in, but being Arab has never truly been explored on a large scale within the digital space.” Guellaty acknowledges that for the vast majority of Europeans and Americans looking to westernized cities like Dubai and Abu Dhabi, the perception of Arab style can often be limited to giant, shiny super-malls and luxury label megastores like Hermès, Chanel, and Louis Vuitton. This is in part because, in those places in particular, there has never been a strong push to create a separate sartorial identity from Europe and the U.S. Drive through Dubai and you won’t see many individual boutiques with a focus on local designers. This outlook doesn’t just apply to retail either.

For the original version including any supplementary images or video, visit https://www.vogue.com/article/mille-world-arab-fashion-design

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