Central Issues In Information
This looks set to be further entrenched by recent industry developments. Now that Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWAs) are center stage, brands must how to be on google ensure that their web presence meets the highest standards to keep pace with the modern consumer. Being mobile-first has big implications for how we engage our audiences, but it is also a technological consideration. PWAs will soon be coming to Google Chrome on desktop, which is a further manifestation of the mobile-first approach to site experiences that we all need to adopt. It would be hard to argue that these fit uniquely under the remit of Search Engine Optimization, and yet it is likely SEO pros that will lead to change within their respective organizations. Brands need to think beyond search engines and imagine the new ways their content could and should be discovered by customers. A different approach to SEO is required if we are to tap into the full potential of emerging consumer trends. That approach should expand to include site experience optimization, as well as traditional SEO google search engine optimization tips techniques. There are plentiful new opportunities for those who adapt; a process that can be accelerated by creating a collaborative working environment. However we choose to label it, it should be clear that SEO has never existed in a vacuum.
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