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Noble was looking for websites to share with her stepdaughter and nieces. She searched "black girls" on Google, expecting to be directed to educational sites, historical information, or pop culture sites for young people. Instead, the first hit was the site HotBlackPussy.com. The first page was filled with similar results. According to Google in 2010, "black girls" were defined not by history, interests, or aspirations. They were defined as porn. What accounts for such racist, sexist search results? Most people tend to attribute Google failures or glitches like this to public search patterns; search engines return porn for "black girls" because those are the sites that people click on most. But based on her own experiments with Google search and on the scholarly literature related to search engines, Noble thinks this rationale is too simplistic. In her new book, " Algorithms of Oppression: How Search Engines Reinforce Racism ," Noble points out that search engines are not magically impartial arbiters. Search algorithms are created by people and reflect, not just the racist and sexist biases of users, but the racist and sexist biases of their designers.
For the original version including any supplementary images or video, visit https://www.nbcnews.com/think/opinion/google-search-algorithms-are-not-impartial-they-are-biased-just-ncna849886
The way search engines work is that when a user enters in a search query (a word or phrase in the search designated by
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When you are all done, hit the save button. The next step is to create a custom event to illustrate that the user is still on the page. We need to correctly label this event so we can identify this within our analytics reports. This will be fired by our custom trigger. Set the Tag type to Universal Analytics (assuming you are using UA). There are a few fields here that you need to configure. The specifics here relate to your own tracking model, but if this is your first run-in with these values, then the following will help you decide what to enter. In the example above, we may use the following values: The specific values are your call, but the idea here is to add value to your reports, so experiment and adjust as you go. Here you need to select the trigger you created earlier.
For the original version including any supplementary images or video, visit https://searchengineland.com/working-around-google-analytics-to-improve-your-content-marketing-301554
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